Intelligence, invention, innovation, novelty
not necessarily need to be intelligent to be innovative, but one must certainly have it to sustain it and to take the innovation to the next level, which would ideally be invention. Furthermore one would have to use novelty to present the “invention” successfully to the intended target audience. Ergo intelligence, innovation, invention and novelty are in a way a thinking process that is developed into an action, wish initially results in a feasible idea, product, service that is presented in an attractive way i.e. it is presented as a novelty.
Perhaps a cliché but noteworthy example of these four steps being applied successfully would be Steve Jobs intelligent innovation iPhone 3GS which was a bombshell of a success as opposed to iPad, which appears to be disappointing consumers and users.
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