Juxtaposition in advertisements is a creative means of linking two unrelated ideas, product, service or concept together to create a new meaning to the advertisement. When applied successfully consumers feel that it is a smart and catchy method of getting their attention. However using this method may prove to be risky when the consumer gets lost in the link and meaning of the juxtaposition, this will bore and irritate the audience, leaving a negative blow to the product or service being advertised.
I feel that the best ideas are those that are relatable and simple, for instance there was an advertisement for real estate that stated “A return to village life,” and it went on to explain how everything in the neighborhood was near your home and generally went on to make the link between the housing area to old style villages and the high level of comfort that this lifestyle would offer for families with young children.
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